Posts tagged SMM
Posts tagged SMM
Clearly some brands need a Professional Social Media Management Agency
With the demand for “Social Media Gurus” on the rise in India, I wonder how much does one understand where to use Hashtags & where not? Fine example is this post by Sunburn.
The do’s and don’ts of social media for business.
Social Media For Business
This is interesting & sad at the same time.. cause 1 it concerns the ‘default social media hangout’ of PUNE and 2 cause we LOVED the Beer & crappy service at Doolally - The 1st Brewhouse. Well thankfully the Beer remains the same but with massive upgrade (read management change) to the Food menu - has come albeit a lot of disappointment, and I am not even talking about taste. The food is great, but then I am a Beer guy & I like so many others drove 30+ km almost twice every week for the same. And this is where the Social Media movers & shakers from Pune & Mumbai came together.
So that said, the point here is of the gross neglect of Twitter & Facebook fans… to a point where it even sums up as rude by the new management. The original team of Suketu & Prateek did their bidding in building up a great list of followers & fans… and even interacted in real time, supported tweetups & Oh… the 1st Foursquare Special in INDIA was at Doolally.
When I walked in there today, I was already aware of the discussion around how uncomfortable the majority were with the “over commercialization” of the 1st Brewhouse & the subsequent change in the name to “Smokies Brewhouse”. After a couple of BEERS & meeting some tweeps, which is usual… I decided to speak with the PR person in concern of Smokies. To my amazement, the response was nothing as expected.
The PR was unaware of the Twitter followers & even Facebook fans… maybe brushing it across as an unimportant thing. She also stressed on how this was their first day & the management didn’t have many things figured out. What I feel appalling is that a company with such a large investment into rebranding completely ignores the Social Media goodwill which was already created by the previous Brand?
Tweet from @tastykhana shows a PR Fail.. Response from @godoolally below:
This throws up some questions on how sensitive brands should be when it comes to their real customers, ones who take the initiative to talk about their favorite brand and in-turn get more conversions in real time. And we are talking about Twitter & Facebook fans here… real numbers.
Here is where I would like to give huge thumbs up to the management of a small restaurant in Pune called “Yolkshire" which made it a point to run a ‘test phase’ and collected feedback via twitter and facebook. Hence within a month of opening, they are doing brisk business and have a good number of people endorsing the first Egg Speciality joint in this Social-Media-Active city!
I will be monitoring on how Smokies managment fixes this SMM hole or its just going to dry up all the good done by the good guys at Doolally. And I am not saying this being biased, I am just a customer who needs to be treated like an asset… don’t we all?
Will appreciate comments & responses!
UPDATE - 6th July 2010
The Tweet from @tastykhana verifies correction and below the Text message from Smokies PR:
"Read your tweet. Thank you for all your feed back, we shall take your critique and improve ourselves. Thankyou for your attention and time."
My TumblR stats pulled from http://tumblrstats.com/mrshri
You have been an active tumblelogger since Thu, 10 Dec 2009 and overall you have made the total number of 202 posts. Your last post was on Fri, 11 Jun 2010. That means 1.1 posts were made per day, and in case you haven’t noticed, your tumblelog is 0.5 years old.
At peak time, you made 45 posts in one month — that’s 1.5 posts per day.
Best Half Year on Social Media :)
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