Posts tagged india

10/10/10 was a particular day of interest for the team at SocialMedia2Go. Not because of the significance of the date or anything astrological… but cause we were about to go public with our experiment “Tweet 2 Order” with our client Faasos in Pune, India. 

Recently we had been thinking about what would make Ordering food home (delivery) more simple than Calling up the Restaurant? So simple that you wouldn’t need any details other than what you wanted to order & without the need of having to call anyone at all. 

We turned to client’s twitter account. Setting up a basic registration page (sorry for the crappy UI), we took down information such as Name, Address, closest Landmark & chosen outlet. The client has 10 outlets placed strategically around Pune city. This information was tied to the Twitter ID of the registering person. 

Now all one needed to do was Tweet their order to @Faasos & use the #FaasosNow hashtag with it! Given the simplicity of the system, we knew who was ordering, where he/she needed the order to be delivered & even sent a confirmation tweet back :) 

Surprisingly we did not expect such a good response, within an hour we had 15 orders placed & delivered via the system. This in a city which is currently celebrating the Hindu festival of Navratri (means almost zero business for restaurants which serve Non-vegetarian food) and where twitter is still way behind facebook users. 

Two major wins of this launch were immediately visible, 1. Faasos got credibility of being ahead of the curve & experimenting with simple yet pathbreaking services & 2. winning new fans & respect of existing customers. We’ve certainly made a difference today & this will go a long way.

Mr. Jaydeep Burman of FAASOS had this to say: “thanks to the SocialMedia2Go team for the successful launch of tweet-2-order @faasos. We were pleasantly surprised to see the tremendous response and level of interest in the Twitter community. We got 15 registrations in the first hour :) not to talk of sudden increase in followers for both twitter and facebook. Thank you guys for converting an idea into reality.” 

We’re still smiling & happy that this has been a perfect 10. Over time we will improve the system & hopefully it will catch on as a trend too. 

Cheers,
@MrShri
Co-Founder - SocialMedia2Go. (sm2go)

image courtesy: vidafine.com